Hi —
I’m Rob
I’m a designer rooted in fine arts rigor, excited by the tension between analog craftsmanship and digital innovation.
Bio
My practice began in film and experimental animation at New York’s School of Visual Arts, where I honed a frame-by-frame obsession with narrative that now drives my approach to product design. Studying typography and design under legends like Ed Benguiat instilled a reverence for precision and rhythm. At the same time, the rise of Web 2.0 propelled me into designing interfaces that balance human warmth with technical discipline.
At JPMorgan Chase, Meta, and IBM, I’ve shaped tools like AI-driven immersive/AR experiences (including systems impacting $6B+ in business decisions) and award-winning apps for the Masters Tournament and State Farm — always grounding emerging tech in storytelling and sensory detail. My work thrives at intersections: hand-drawn logos informing UI iconography, cinematic pacing guiding user flows, and art-school irreverence challenging corporate design paradigms.
Beyond pixels and boardrooms, I nurture curiosity through collaboration with my partner Stephanie, obsessive Peloton-ing, amateur mixology, and restoring our 200-year-old cottage — a lived reminder that great design, like heirloom architecture, demands equal parts vision and elbow grease.
Consulting & freelance
I love partnering with clients to help transform their identities, design systems, and creative work — particularly with New York-based small businesses, start-ups, restaurants, breweries, artists, athletic teams, and watering holes.
Résumé
VP, Product Design Lead
JP Morgan Chase
05.2023 — Current
Product Creative Director
Meta / Facebook
10.2021 — 04.2023
Product Design Lead
YML
08.2020 — 10.2021
Design Principal, Creative Director
IBM
03.2015 — 06.2020
Associate Creative Director
Ogilvy
02.2010 — 03.2015
Brand Art Director
Liquidnet Inc.
06.2007 — 02.2010
Freelance Designer
HarriganWorks / Self
06.2003 — 06.2007
Impact & Awards
2023
JPMC Product Design
System Evolution
Drive and champion an innovative approach to creating a simplified, reimagined future-state of the cross-org design system
2023
JPMC 0-1 CX Journey
Product Design
Led product UI and UX design to empower JPMC cross-functional teams to establish a cross-firm CX source of truth
2022
Meta Advertiser Support
Led first-of-a-kind holistic audit with leadership recommendations to empower advertisers & business users
2022
Meta Ad Library
Establish strategic vision, lead design workshops and support the product’s visual design
2022
Meta CommLab
Established a new global horizontal design consultancy within Meta’s Integrity & Support organization
2022
Meta Rebrand
Partnered with brand design teams across Meta to rollout timed brand updates throughout the product ecosystem.
2021
State Farm Mobile Application
Webby Award Winner
Apps & Software — General Mobile
Webby Award Honoree
Apps and Software — Best User Interface
2020
IBM Watson Experience
Center Program
Augmented World Expo Finalist
Best Use of AI
2018
IBM Watson Experience
Center Program
German Design Awards —
Excellent Communication Design
Kantar — Information is Beautiful Awards Unusual Experiences
UX Awards —
Product Solutions
2015
Augusta National
The Masters’ App
Mobile Excellence Awards
Best Sports Mobile
2014
Zarbee’s Naturals Rebrand
Pitch, win, and lead national consumer package rebrand. Featured twice Brand New
2012
Cabela’s Rebrand
Named an Interbrand top 50 retail brand year of launch
Talks
2023
Nassau Community College
College of Marketing
Garden City, New York
2023
School of Visual Arts
Undergrad Product Design
New York, New York
2022
School of Visual Arts
Master of Product Design
New York, New York
2020
School of Visual Arts
Master of Product Design
New York, New York
2020
HOW Design Live
Remote
2020
USC
Los Angeles, California
2020
IXDA
Milan, Italy