Hi —

I’m Rob

I’m a designer rooted in fine arts rigor, excited by the tension between analog craftsmanship and digital innovation.

Bio

My practice began in film and experimental animation at New York’s School of Visual Arts, where I honed a frame-by-frame obsession with narrative that now drives my approach to product design. Studying typography and design under legends like Ed Benguiat instilled a reverence for precision and rhythm. At the same time, the rise of Web 2.0 propelled me into designing interfaces that balance human warmth with technical discipline.

At JPMorgan Chase, Meta, and IBM, I’ve shaped tools like AI-driven immersive/AR experiences (including systems impacting $6B+ in business decisions) and award-winning apps for the Masters Tournament and State Farm — always grounding emerging tech in storytelling and sensory detail. My work thrives at intersections: hand-drawn logos informing UI iconography, cinematic pacing guiding user flows, and art-school irreverence challenging corporate design paradigms.

Beyond pixels and boardrooms, I nurture curiosity through collaboration with my partner Stephanie, obsessive Peloton-ing, amateur mixology, and restoring our 200-year-old cottage — a lived reminder that great design, like heirloom architecture, demands equal parts vision and elbow grease.

Consulting & freelance

I love partnering with clients to help transform their identities, design systems, and creative work — particularly with New York-based small businesses, start-ups, restaurants, breweries, artists, athletic teams, and watering holes.

Résumé

VP, Product Design Lead
JP Morgan Chase
05.2023 — Current

Product Creative Director
Meta / Facebook
10.2021 — 04.2023

Product Design Lead
YML
08.2020 — 10.2021

Design Principal, Creative Director
IBM
03.2015 — 06.2020

Associate Creative Director
Ogilvy
02.2010 — 03.2015

Brand Art Director
Liquidnet Inc.
06.2007 — 02.2010

Freelance Designer
HarriganWorks / Self
06.2003 — 06.2007

Impact & Awards

2023
JPMC Product Design
System Evolution

Drive and champion an innovative approach to creating a simplified, reimagined future-state of the cross-org design system

2023
JPMC 0-1 CX Journey
Product Design

Led product UI and UX design to empower JPMC cross-functional teams to establish a cross-firm CX source of truth

2022
Meta Advertiser Support

Led first-of-a-kind holistic audit with leadership recommendations to empower advertisers & business users

2022
Meta Ad Library

Establish strategic vision, lead design workshops and support the product’s visual design

2022
Meta CommLab

Established a new global horizontal design consultancy within Meta’s Integrity & Support organization

2022
Meta Rebrand

Partnered with brand design teams across Meta to rollout timed brand updates throughout the product ecosystem.

2021
State Farm Mobile Application

Webby Award Winner 
Apps & Software — General Mobile
Webby Award Honoree
Apps and Software — Best User Interface

2020
IBM Watson Experience
Center Program

Augmented World Expo Finalist

Best Use of AI

2018
IBM Watson Experience
Center Program

German Design Awards — 

Excellent Communication Design 
Kantar — Information is Beautiful Awards Unusual Experiences 

UX Awards — 
Product Solutions

2015
Augusta National
The Masters’ App

Mobile Excellence Awards

Best Sports Mobile

2014
Zarbee’s Naturals Rebrand

Pitch, win, and lead national consumer package rebrand. Featured twice Brand New

2012
Cabela’s Rebrand

Named an Interbrand top 50 retail brand year of launch

Talks

2023
Nassau Community College
College of Marketing

Garden City, New York

2023
School of Visual Arts
Undergrad Product Design

New York, New York

2022
School of Visual Arts
Master of Product Design

New York, New York

2020
School of Visual Arts
Master of Product Design

New York, New York

2020
HOW Design Live

Remote

2020
USC

Los Angeles, California

2020
IXDA

Milan, Italy