Ideas
EMPRCL exists because I keep making the same mistakes and figured I should write them down. Twenty years of building everything from design systems to experimental AI prototypes, agency rebrands to Figma plugins that solve very niche problems.
Turns out you learn more from the stuff that doesn't work. The name's a play on "empirical" — everything here actually happened.
Additional articles
BB's First Figma plugin
Built my first Figma plugin with Claude to generate alt-text for my partner's art. Took 6 hours, should've been two. Shockingly easy.
Micro posts
Feb 1, 2026
Weighing in on an icon or button color in a established design system is not helpful design feedback
