Ideas
EMPRCL exists because some things are worth writing down. Twenty years of building everything from design systems to experimental AI prototypes, agency rebrands to Figma plugins that solve very niche problems.
Hard-won lessons from doing the work.
2020
2018
Immersive AI with Watson
Opening our spatial AI lab to 65+ Austin creatives for Austin Design Week — how we design immersive Watson experiences.
Immersive Design Open House
Hosting 75+ IBMers for a behind-the-scenes look at how we create spatial AI experiences in the Watson Experience Center.
Chatbots — A Creative Guide
Design and strategy lessons from two years of begrudgingly designing chatbots.
2017
Design Thinking with AI
Adapting IBM Design Thinking to integrate Watson and develop AI prototypes.
CMYK & AI | Watson with Comics
Teaching Watson to read comics — exploring how AI works with soft sciences through Darwyn Cooke’s The New Frontier.
Principles of design with IBM Watson
Basic tenets for designing with Watson or any AI system — know your data, design for honesty, deliver insights not visualizations.
Riffs
