The Master's App Redesign

Product

Client

•

IBM / Augusta National

The image depicts the Apple App Store's featured page displaying various app categories, including games and educational apps, with a spotlight on The Masters 2016 golf event, showcasing a vibrant banner featuring the event's logo and lush green background, aligning with Rob Harrigan Design themes.
The image depicts the Apple App Store's featured page displaying various app categories, including games and educational apps, with a spotlight on The Masters 2016 golf event, showcasing a vibrant banner featuring the event's logo and lush green background, aligning with Rob Harrigan Design themes.

Golf's holy grail. Augusta National challenging IBM with iOS app redesign after 25-year partnership. Led pitch for IBM iX designing way for fans to get more tournament data. Compare favorite players. Get closer to Augusta National than ever before. Making exclusive golf accessible through intelligent data design. Bringing fans inside the ropes digitally.

Role
Product Design Lead, Visual Design, Data Visualization

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A golfer in a white cap and clothing executes a powerful swing on a lush, outdoor golf course, surrounded by a crowd of spectators, with trees and sunlight filtering through in the background. Masters App 2016 Design. Rob Harrigan Design. Rob Harrigan.

©

2025

©

2025

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


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