Cortland Park Logo Design

Cortland Park

2024

Create an identity for Cortland Park 55+ community living development in central Pennsylvania. The logo designs are inspired by the surrounding land and its former life as an apple orchard.

Design Direction 1

A lockup logo featuring custom-drawn letterforms and a stylized apple to create a unique and ownable identity and mark.

RECOMMENDED DIRECTION

Design Direction 2

A logotype composed of a highly expressive modern serif typeface with custom flourishes hiding an apple and leaf matched with a clean san serif anchor.

Design Direction 3

The logotype was drawn to evoke rambling European parks and 1960s counter culture — a mix of modern aesthetics with a timeless feel.