Cortland Park Logo Design
Cortland Park
2024
Create an identity for Cortland Park 55+ community living development in central Pennsylvania. The logo designs are inspired by the surrounding land and its former life as an apple orchard.
Design Direction 1
A lockup logo featuring custom-drawn letterforms and a stylized apple to create a unique and ownable identity and mark.
RECOMMENDED DIRECTION
Design Direction 2
A logotype composed of a highly expressive modern serif typeface with custom flourishes hiding an apple and leaf matched with a clean san serif anchor.
Design Direction 3
The logotype was drawn to evoke rambling European parks and 1960s counter culture — a mix of modern aesthetics with a timeless feel.