Select Case Studies

In-depth examinations of my work with business impact

featured case study

Meta

2023

Making Support Human
for Millions

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Create a user-centric vision and mission for support products and immerse in Meta’s support ecosystem to drive product vision with strong creative direction.

Meta

2023

Scaling Craft And Creativity
to Product Designers

A dedicated & guided workshop for visual design and craft to be a focus of every sprint, emphasizing artistry & creative iteration to drive strategic thinking in teams.


Meta

2022

Building A Global
Creative Lab

Build foundations and framework to 10x CommLab’s work to impact a wide spectrum of XFN partners and scale a mission-critical practice supporting visual craft and brand broadly at the company-wide level.


YML

2021

Injecting Art & Humanity
Into Insurance

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Drive the reinvention of the State Farm through it’s most visible identity vanguard — the State Farm Mobile app, by leading a best-in-class product launch with thoughtful application of brand-elevating insurance through art.


IBM Watson

2022

Demystifying Abstract Technology

Creative directed and led the transformation of nascent technology emerging from IBM’s research org into a crafted and highly polished experiential strategic offering for executives and researchers.