Select Case Studies
In-depth examinations of my work with business impact
featured case study
Meta
2023
Making Support Human
for Millions
Create a user-centric vision and mission for support products and immerse in Meta’s support ecosystem to drive product vision with strong creative direction.
Meta
2023
Scaling Craft And Creativity
to Product Designers
A dedicated & guided workshop for visual design and craft to be a focus of every sprint, emphasizing artistry & creative iteration to drive strategic thinking in teams.
Meta
2022
Building A Global
Creative Lab
Build foundations and framework to 10x CommLab’s work to impact a wide spectrum of XFN partners and scale a mission-critical practice supporting visual craft and brand broadly at the company-wide level.
YML
2021
Injecting Art & Humanity
Into Insurance
Drive the reinvention of the State Farm through it’s most visible identity vanguard — the State Farm Mobile app, by leading a best-in-class product launch with thoughtful application of brand-elevating insurance through art.
IBM Watson
2022
Demystifying Abstract Technology
Creative directed and led the transformation of nascent technology emerging from IBM’s research org into a crafted and highly polished experiential strategic offering for executives and researchers.