Design
Archive
Work from smaller clients or notable projects I’m proud of
2020
Bermudian Springs High School
Athletic Fauxback
Uniforms
As a self-directed exercise, I wanted to explore my own take on my Alma Mater's look. I set out to establish a look that was not a derivative of a professional team and connect with the history of the sports program at “the Berm.” I looked at the history of athletics at Bermudian and established a "fauxback" alternative inspired by their pre-NFL inspired uniforms and set out to create consistency among athletic programs.
2019
Kid Robot Santa Muerte Toy Packaging
I got to collaborate with my partner Steph on the design and packaging of their Kidrobot 8” Santa Muerte Dunny toy. Initially planned as part of Kidrobot’s Spiritus Dea 3” series, they invited Steph to design an 8” variant of the Santa Muerte design including custom packaging I designed.
2019
B360 Logo and Identity Design
A brand inspired by the shapes that are the basics of construction — the mark feels like room plans, architectural drawings, and building blocks. The brand application expands upon the mark and reinforces the ideas of abstraction, reflections, and urban vistas.
2018
IBM Watson
Chatbot Framework
Design
I redesigned and modernized IBM Watson’s Business Solution chat products by creating a configurable chatbot framework. Taking a mobile-first approach and applying the conversational best practices I have established over the past four years of working with AI, I can transition several fractured applications to an integrated experience with common visual and UX design languages.
2017
IBM Watson
Advanced Cognitive
Technology Brand
The Watson Advanced Cognitive Technology and Solutions group was a small team focused on skunkworks and proof of concepts that demo and explain AI technology. They needed a way to share demos, work with clients, and champion themselves internally at IBM. I created an internal brand based on IBM Plex with a responsive experience to share their work.
2016
Morgan Stanley
AI-driven
Social Sentiment
Pilot Design
I led the design and creative strategy of the project — balancing partner input with client feedback. The experience centered on open data visualizations presented without unnecessary pretenses to power an experience that simplifies an overwhelming mountain of noise down to critical predictive indicators of market triggers for Financial Analysts.
2016
IBM Watson &
H&R Block AI Experiences
Design Lead
To help launch the partnership, I was tasked with integrating Watson into H&R Block’s in-person Tax experience by the beginning of the 2017 tax year and fusing Watson into their DIY product. I led IBM Design Thinking workshops to create an experience roadmap to achieve the end goal of integrating Watson into their DIY product and, ultimately, having Watson do taxes. Acting as design lead, I was an integral part of the pitch team, identifying business priorities and designing experiences that gave H&R Block a competitive advantage and helped launch a national strategic partnership with Watson.
2015
AS Roma Connected Stadium & Fan Experience Design Pitch
Create a fully integrated stadium experience that combines IBM’s technical infrastructure with a fully connected user-centric offering that combines commerce, fan-generated content, year-round engagement, and logistics.
2014
Welcome to Twin Peaks Logos & Poster Designs
During a stretch of creative frustrations, I created an open-ended, self-initiated project that would require a hard deliverable. The only goal was to create something new. I approached a project inspired by my favorite TV series — I redesigned the logos of Twin Peaks with a fresh take on what the logos would look like 25 years later and combined them into a 4-color silkscreen poster.
2014
Deliciously Imperfect Handmade Hellmann’s
Creative Direction
Trisha Yearwood is a multi-talented, award-winning singer, author, and cooking show host. In 2014 Hellmann's chose Trisha as their new spokesperson and announced it with a series of cooking how-tos and recipes, all featuring Trisha. I led the design and creative direction of the campaign, which was heavily inspired by a homemade feel — beautiful imperfection. I creative directed all executions, including in-studio food shoots and on-location video and still shoots.
2012
Runner & Stone
Logo Design
Runner and stone refer to the two stones used to grind grain in a traditional mill — the millstone and the base stone. Runner & Stone is in the Gowanus section of Brooklyn, steps from the location of the original tidal grist mills in NY, inspiring their brand.