221B Baker Street Brewery Identity
Brand
Client
•
Self

Holmes meets hops. Craft brewing where every detail is the case. Labels with modernized British postmarks. Refined etchings channeling Sidney Paget's original illustrations. Typography balances period authenticity with contemporary craft—avoiding obvious Victorian pastiche through sophisticated restraint. Each bold package tells a story. Delivering Holmesian lore and cleverness across every can, tap & glass.
Role
Strategy, Creative Direction, Packaging and Logo Design, Copywriting
