221B Baker Street Brewery Identity

Brand

Client

Self

Animated gif featuring a series of 221B Baker St beer cans designed by Rob Harrigan

Holmes meets hops. Craft brewing where every detail is the case. Labels with modernized British postmarks. Refined etchings channeling Sidney Paget's original illustrations. Typography balances period authenticity with contemporary craft—avoiding obvious Victorian pastiche through sophisticated restraint. Each bold package tells a story. Delivering Holmesian lore and cleverness across every can, tap & glass.

Role
Strategy, Creative Direction, Packaging and Logo Design, Copywriting

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Back

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Three cans of 221B Baker St beer with the Hound of the Baskerville on the label designed by Rob Harrigan

©

2025

©

2025

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.