AI-Generated Brand Identity
Identity
Client
•
IBM Watson

AI designs itself. Experimental brand using AI as design input—real-world data driving generative art. Rapid iteration on layout, composition, abstraction. Opening closed-door Watson Centers through three events: Immersive Open House, Austin Design Week tour, Creative Mornings. 170+ designers experiencing unique challenges of immersive AI. Brand evolving with each event. Making AI visible through its own aesthetic language.
Role
Generative Design, Brand Design, Community Building
