AI-Generated Brand Identity

Identity

Client

IBM Watson

In this abstract blue design by Rob Harrigan, circular shapes and geometric patterns create a dynamic and modern visual effect.

AI designs itself. Experimental brand using AI as design input—real-world data driving generative art. Rapid iteration on layout, composition, abstraction. Opening closed-door Watson Centers through three events: Immersive Open House, Austin Design Week tour, Creative Mornings. 170+ designers experiencing unique challenges of immersive AI. Brand evolving with each event. Making AI visible through its own aesthetic language.

Role
Generative Design, Brand Design, Community Building

Back

Back

Back

In this abstract blue design by Rob Harrigan, circular shapes and geometric patterns create a dynamic and modern visual effect.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.