Food is love. Memorial Day campaign injecting warmth into slick Unilever product. Best-ever burger recipe launch. Led creative direction celebrating beautiful imperfection—worn chopping blocks, hand-glazed pottery, crumbs on tables, silverware that barely matches. In-studio food shoots. On-location video and stills. Making food for friends and family is selfless. Warm smiles. Full bellies. Authentic ingredients beating corporate polish.