Blue Box goes cartoon. Picked up throwaway project, turned it into personal highlight. First broadcast ad for Amex supporting PBS Start Up series. Creative direction. Art direction. Graphic animated style not traditionally Amex. Deviating from brand DNA while laddering into "Membership Is" campaign. Making corporate giant feel accessible to small businesses. Animated warmth over corporate cool.

Script VO:
American Express is proud to support Start Up and the millions of small businesses that put in the hard work to be open for business in neighborhoods across the country.

Creative Partner, Copywriting
Wyndham Stopford