Gothic meets charm. Artist identity balancing supernatural folklore with handcrafted accessibility. Built around death head effigy—Stephanie's illustration rendered with timeless charm. Full identity system. Website. Marketing materials. Pin backers. Stickers. Packaging. Typography oscillating between séance mysticism and arts & crafts comfort. Supporting elements frame vibrant artwork without competing. Avoiding predictable macabre tropes for sophisticated presentation. Supernatural feeling eerily familiar yet delightfully approachable.