Watson AI Skunkworks Brand

Brand

Client

IBM Watson

A modern, dimly lit exhibition space features multiple large digital screens displaying tech-focused content, including publications and projects, set against a sleek dark interior, reflecting innovative design concepts. Rob Harrigan Design. Rob Harrigan.

Skunkworks needed swagger. Small team doing big AI experiments needed identity and distribution. Built brand on IBM Plex foundation—responsive platform sharing demos with clients. Internal championing for team doing tomorrow's work today. Visual system flexible enough for proof-of-concepts that don't exist yet. Making experimental accessible to enterprise.

Role
Brand Identity, Web Design, Internal Communications

Back

Back

Back

A modern, dimly lit exhibition space features multiple large digital screens displaying tech-focused content, including publications and projects, set against a sleek dark interior, reflecting innovative design concepts. Rob Harrigan Design. Rob Harrigan.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.

©

2025

Rob Harrigan, Rob Harrigan Design, HarriganWorks.
All Rights Reserved.

All client work © respective client. 


Making > talking.

A black circular button displays the text "ICE belongs in cocktails, not in the USA" in bold white letters. Rob Harrigan Design. Rob Harrigan.
A round pin with the "Love & Resist" slogan features the inclusive pride flag design, showcasing vibrant colors and incorporating varied stripes to represent LGBTQ+ diversity and unity. Rob Harrigan Design. Rob Harrigan.