Scaling Craft & Creativity
Meta
2022
Building visual craft with product teams
A dedicated & guided workshop for visual design and craft to be a focus of every sprint, emphasizing artistry & creative iteration to drive strategic thinking in teams.
Roles
Conceptual Strategy | Standardization | Workshop Creation
Visual Design | Go-To-Market | Visual Practices
Challenge
Create a repeatable and scalable visual design program, building product designers’ creative chops and transforming them into more robust creatives.
Intent
Revitalize the art of the design within Meta’s product teams by leading and guiding teams through strategic design thinking, scalable creativity, and conceptual design practices to grow design.
Opportunity
Create a visual design program that focuses on empowering designers with the confidence and tools to create an impact on a global product scale.
I’m sure our team would benefit from more of Rob’s skills and expertise, so for me, the question is more about how he might continue to roll this out wider. Scale his expertise. How can we Harriganize the organisation?
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Meta X-Support Product Design Leader
Creative
Impact
5
Workshops supporting org-level priorities / big bets
2
Workshops supporting
0-1 surfaces
100%
Workshops satisfaction via post survey