Building
A Creative Lab
Meta
2023
Establishing an creative practice
Build foundations and framework to 10x CommLab’s work to impact a wide spectrum of XFN partners and scale a mission-critical practice supporting visual craft and brand broadly at the company-wide level.
Roles
Creative Direction | Visual Design | Program Management
Creative Execution | Comms & Promotion
Challenge
Meta’s central product teams lacked the expertise to tell strategic stories about their work and elevate the level of design craft throughout their marketing and comms.
Intent
Establish and drive a communication design practice embedded in a product org by identifying needs and opportunities, establishing best practices, and delivering high-quality design outputs.
Opportunity
Work strategically and tactically across mediums to build a scalable sole practitioner consultancy to up-level design excellence across a wide spectrum of XFN partners.
We’re so grateful for Rob — not just for this exceptional talent, but for the selfless nature by which he approaches his work and helps other teams. Designers like Rob are what make working at Meta awesome.
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Meta VR Product Design Manager
Creative
Impact
46
Projects delivered in 2022 across six global orgs
10
Strategic org
level projects
11
Company design contributions
30
Performance recognition from partners & stakeholders